Britain's biggest supermarket chain has asked growers to supply smaller melons after research showed women shoppers subconsciously compared them to the size of their breasts, newspapers reported Monday. The Daily Telegraph said buyers working for Tesco were told by the retail psychologist who carried out the research that a current preference for smaller busts was the reason why traditional big, fleshy melons were remaining unsold. “We were very surprised by the results of the market research,” a Tesco spokesman was quoted as saying by the newspaper. “But it's certainly produced results. Since we introduced smaller melons two months ago we have sold more than a million.” The research showed that 7 out of 10 women questioned agreed breast size was “the most likely subconscious factor when selecting size of melon.”


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